Marketing
Marketing Setup Guide
Follow these steps to get your paid advertising running correctly.
Setup Progress
Checking configuration...
Checking configuration...
Your site automatically captures utm_source, utm_medium, utm_campaign, and more from all incoming URLs. Every booking records these fields for attribution.
Google Ads example URL:
https://bestphuketguide.com/tours/phi-phi-islands?utm_source=google&utm_medium=cpc&utm_campaign=phi-phi-search&utm_content=headline-a&gclid={gclid}Facebook Ads example URL:
https://bestphuketguide.com/tours?utm_source=facebook&utm_medium=paid-social&utm_campaign=summer-sale&utm_content=carousel-1&fbclid={{site_source_name}}Use the Campaign Manager to build tagged URLs automatically.
Configure your pixel IDs in Settings → Analytics. These enable conversion tracking and remarketing audiences.
- --Google Tag Manager (GTM-XXXXXXX) -- fires all other tags, recommended
- --GA4 Measurement ID (G-XXXXXXX) -- page views, events, audiences
- --Facebook Pixel ID (XXXXXXXXX) -- conversions, retargeting, lookalikes